E-LIBRARY@APH.GOV.AU
Paper presented at Biennial conference of
the Association of Parliamentary Librarians of Australasia.
Brisbane 14 -16 July 1999.
Roslynn Membrey and Nola Adcock
Dept. of the Parliamentary Library
Canberra ACT Australia
Part I
Client services in parliamentary libraries
I wanted to call this paper "Time shifting client services"
but, not only did Nola accuse me of being obscure, she also came
up with a much better title. The title of our paper "e-library@aph.gov.au"
manages to suggest everything we are trying to do in one simple
phrase that would have meant nothing to most people in this room
five years ago. It not only indicates the speed of change but it
also implies the direction we are taking as the Department of the
Parliamentary Library (DPL) continues to develop strategies for
meeting client needs.
Parliamentary Libraries have always emphasized client service.
In a paper I wrote for "Parliamentary Libraries and the
future", a publication edited by Russell Cope and published
in 1988 I pointed out that parliamentary librarians were
"the first cohesive group of librarians to realize the demand
for instant, accurate and comprehensive information services that
can be provided in a cost effective fashion. We provide very personalized
services to a small group of powerful and influential users".
I went on to describe several of our unique services such as comprehensive
press clipping services, anticipation of subjects of interest to
clients, procedures designed to provide quick and accurate responses
and most importantly a close relationship with our clients. In that
paper I overlooked accessibility. In this paper I want to look more
closely at accessibility from two perspectives - time and space.
We accept that because parliaments sit long hours those of us
who provide services for Senators and Members must also be available
for most of that time. While parliaments continue to sit late into
the night many of us provide staff and resources until late in the
evening. This has been such a feature of our service that many of
us hadn't realized how different we were to the rest of the library
world. This was brought home to me recently when I was speaking
to a prospective staff member. As usual I emphasized the need for
us to be available at night when Parliament was sitting. She responded
in amazement that she hadn't realized that working in a parliamentary
library was a "lifestyle decision". Neither had I until
she spelt it out for me but I suspect that she is right.
In DPL we recently changed our opening hours as a survey of client
usage revealed that very few clients actually asked us to provide
information or research after 8 pm. The sitting patterns have also
changed. Of 8 potential sitting nights each week there are only
3 nights when at least one chamber sits after 8 pm. While we are
confident that our change of hours has saved us money and made the
band of working hours more reasonable for our staff we have been
forced to rethink our accessibility. We have had a few grumbles
since the change. Those grumbles have focused on two issues. Firstly,
our survey did not take into account the number of clients who enjoyed
wandering into either the Main Library of the Ground Floor Library
and browsed the shelves or helped themselves to information files,
chatted with staff or photocopied articles. We hadn't included that
class of user in our survey. Secondly, we have had the odd complaint
from staffers who have wanted urgent service from DPL and nobody
has been available to take a phone call or respond to fax or email
requests after 8 pm or before 8:30 am.
Then we turn to space. DPL serves Senators and Members from all
over Australia in up to five different time zones during daylight
saving. Even our building is so large that most occupants acknowledge
the difficulties they have in maintaining personal contact with
each other on a daily basis. Within the building the Parliamentary
Information Systems Office (PISO) has established an effective computer
network and all five parliamentary departments have worked together
to maximize use of that system to develop, collate and distribute
information. In recent years the introduction of Internet/Intranet
technologies has made it easier for us to collect and deliver information
resources. PISO recently launched the Web Interface to ParlInfo,
which we demonstrated to you yesterday and they are now in the final
stages of testing the Remote and Mobile Computing (RMC) project.
RMC will mean that clients with laptops will be able to access parliamentary
computing facilities from anywhere in the world where they can dial
into and gain access to the full resources available on the Parliamentary
network.
What do these developments mean for DPL?
In recent months we have found ourselves turning our mind to what
we have called the 24-hour library. In other words regardless of
time and space clients will have access to our services.
Those of us who work in DPL have been pondering the impact that
changes in technology and client demand have placed upon us. We
have developed an Information Access Policy to replace our former
Collection Development Policy. We have dedicated staff members to
loading material both on the Internet/Intranet and ParlInfo and
to teaching clients the best techniques for accessing electronically
based information. We are looking at our paper-based collections
and considering ways and means of turning them into electronic databases.
We are looking at electronic media and wondering about the impact
of digitization on our services. Reference staff also are finding
that they are spending more time on the phone explaining search
techniques for both the Internet/Intranet and ParlInfo.
The professional environment
Now let us step outside of the world of parliamentary libraries
and look at the world of information as others perceive it. The
Library and Information Technology Association (LITA), a division
of the American Library Association, recently asked ten experts
to predict trends to watch which will affect library and information
services. Trend No. 1 rang clear bells:
"Library users who are Web users, a growing group, expect
customization, interactivity, and customer support. Approaches that
are library-focused instead of user-focused will be increasingly
irrelevant".
Then again we have been noting the predictions of the death of
the reference librarian in several significant journals and conference
papers. For example Anne Lipow, who has been at the forefront of
many of the developments in the work of reference librarians, gave
a paper at the Online 99 conference in Sydney. The abstract for
her paper expands on the gut feel that many of us have had in recent
years:
"There are many indications that reference service is in
trouble: for example, as Internet use in a community goes up, a
growing number of libraries are noticing a decline in circulation
and use of its reference service; many library administrators believe
the hype that search engines are a handy substitute for librarians;
and reference librarians are finding it a daunting task to keep
abreast of the new resources that appear daily on the Internet".
Lipow points out the reference librarians are endangered unless
they recognize the change in client needs and demands. She demonstrates
that former library users are sacrificing quality for convenience.
More alarm bells must ring in the minds of parliamentary librarians.
We have emphasized the quality of our services as a major justification
for our continued existence. If Lipow is right our clients will
turn to the Internet to find the information they need rather than
wait for the library to open in the morning. Quality of our services
will no longer be relevant if they are not available in an appropriate
format when and where our clients need them.
Just to rub salt into our wounds I now want to turn to the Final
Report of DPL's 1999 Client Services Evaluation. The consultants
noted:
" [a] a clear and dominant theme from the research - and a strong
point of differentiation from the 1996 research - is the influence
and use of the Internet. The Net is clearly becoming an important
part of the mix of suppliers and sources on which Members, Senators
and their personal staff rely.
The critical point is the range of new service possibilities this
offers the Library. It is clear that, in some cases and in some situations,
the Internet is an almost perfect substitute ((in the strictly economic
sense of the word) for some aspects of DPL's service These situations
tend to reflect the following characteristics:
- staff (and often the Member or Senator) with high level computer
skills and capacity;
- considerable background, often in previous professional or academic
positions, with hands on self searching using the Net and other
electronic sources;
- a high degree of independence on issues such as speech writing,
preparing research papers etc.
Many respondents accepted that, while the Net is often the theoretically
sensible choice, they often don't have the time to follow the leads
or the skill and experience to judge the quality and scope of what
they are accessing. In those situations the Net only serves to reinforce
the need for specialist value added advice and support, which is what
clients expect and want from the DPL."
As a direct result of these observations the consultants have
recommended that DPL adopt a "value-adding role in relation to the
Internet" and should:
[u]ndertake actions to strengthen the DPL's value adding role
in relation to the Internet, with consideration given to:
developing an electronic 24 hour reference service centre
to provide clients with seamless access to library information and
expertise;
providing client training in effective searching of the
Internet;
understanding of how different offices are using the
Internet and how they would like the library to fit in with those
different strategies (ie providing technical advice; providing
an evaluation service to assess sites and sources according to
their credibility and independence);
adding value to self search within Senators and Members
offices by providing analysis, commentary and in depth review
of issues one which some of the more basic search work has already
been done within the individual office."
While these observations and recommendations have only just been formally
presented to us staff and management have been working on similar
initiatives for quite some time. As I have indicated earlier our own
professional networks and observation of client behaviour have indicated
to us that we need to change some of our procedures and practices.
Now that I've set the scene I want to turn to some of the initiatives
we are using to meet the challenges presented to us. These initiatives
fall into 3 categories;
Client services
Changes in work procedures
Use of technology
Client services
Our clients are changing. Therefore their needs for new or different
services must change. We have all noted the influx of younger, technologically
literate clients. Many of them have professional backgrounds in
academia, the professions, or the union movement. They have active
personal networks and will often conduct their own search for information
using electronic services including the Internet, email, video conferencing
or professional services such as private and/or public think tanks,
lobbyists, journalists and party sources. If we wish to remain relevant
and useful we must compete effectively in terms of delivering the
information/ research required and be cost competitive at the same
time. In my opinion this trend will develop and parliamentary library
services will run the risk of becoming expensive organizations with
decreasing relevance for the client - despite our proximity and
familiarity with the parent organization.
Changes in work procedures
Perhaps our biggest challenge is to change staff attitudes, preconceptions
and work procedures as we change to meet our clients needs. In a
recent article in the Journal of Government Information Joan Lippincott
and Joan Cheverie sum up the challenge in the following words:
"Currently the roles of the professional librarian are often
perceived as sequential - acquire the content, catalog it for access,
make the content physically available, provide reference or instruction
services related to the content, and preserve the content. In the
future, information professionals will integrate elements such as
acquiring and providing reference service for information as part
of the same operation. In addition, the types of services demanded
will require that information professionals have sophisticated computing
skills and be familiar with software of many types. The new climate
will demand that information professionals, who may be librarians
or others, develop a skill set that includes capabilities to assist
users to manipulate, organize relate, and filter content of various
types".
This fits in well with Lipow's conclusion that we must:
"provid[e] service that recognizes our clientele's new ways
of searching for information".
Instead of focussing on the content and products that we have
been used to providing for the last 30 years staff and managers
have to face the fact that the next 30 years are with us and, unlike
the dinosaurs, we have to adapt our work procedures, or, like the
dinosaurs, we will become extinct. We have to find ways to meet
client needs for electronic based services which are available 24
hours a day, dependent on technology, but not geography, and which
is seamless, accurate, up-to-date, easy to use and access and continues
to focus on the matters of importance to our clients.
To make matters worse we have to do all of this while continuing
to provide many of our traditional services for those who still
require them. We also have to continue to try to develop a sense
of adventure and confidence in our staff who must change their work
practices despite the fact that many of them have spent many years
developing techniques, expertise and subject knowledge which are
highly valued by clients.
Use of technology
Within Parliament House we have clear lines of responsibility
for the provision of computing services. PISO is responsible for
the technical infrastructure including the basic operating system,
servers and network together with staple products such as word processing,
email, spreadsheets, email and the Internet. The five parliamentary
departments are responsible for the PC's, printers and other peripherals
required by staff and Senators and Members as well as providing
the content for various databases and Internet/Intranet services.
In DPL focus is placed on the library databases within ParlInfo,
including our library catalogues and indexing of journal articles,
electronic and print media, and our contributions to the Internet/Intranet.
Our Internet site has been available for several years and many
of you will know that you can access DPL publications and perhaps
even use our resource guides as short cuts to important sites. However,
we know that our clients expect more and we are planning changes
to our current electronic services. Perhaps the biggest change is
the development of our IntraNet as a dedicated client portal.
I am going to leave it to Nola to give you more detail as she has
been leading the work in this area.
Part 2
The 1999 Client Services Evaluation has given us an updated insight
into the way our clients are using our services, as well as other
sources and contacts, to meet their information and research needs.
A clear and dominant theme from the survey research, and an important
point of differentiation from the 1996 research, is the increasing
independent use of electronic sources. The Internet is a prominent
feature because clients see it as being easy to access anytime,
anywhere.
Facts, detailed lists, full text documents and analyses of topical
issues are all available and competing for the attention of Senators
and Members. However, while convenient and timely access to this
vast array of material is now the reality, trawling through search
engines and trying different combinations of keywords to be met
by tens and sometimes hundreds of thousands of hits of doubtful
relevance does have its acknowledged down side. The survey research
also provided evidence that our clients want us to assist them to
be more independent by providing a tailored interface to the information
they need, together with some analysis of quality sites and advice
about how to search effectively.
A client portal?
Portals seem to have garnered more attention than any other Internet
technology over the past year. While literally meaning a door or
gateway, in the information context the word portal encapsulates
the idea of customised linking of internal and external resources,
contacts and expertise. This can be achieved by exploiting the flexibility
and familiarity of Internet browser technology using an organisation's
secure intranet. Although the Parliamentary Library has a well established
public Internet presence, the client service part of our intranet
has yet to be developed.
In the Parliamentary Library we have a myriad of access points
to services and resources. These include networked databases, the
catalogue, CD-ROM services, commercial information services an increasing
number of which are web based, Internet resource guides, the full
text of our own publications and a major printed guide to our services
and expertise. A well designed client portal should be able organise
and link these resources in such a way that the interface becomes
an essential information gathering tool for clients, and for staff.
If successful, clients will use the portal repeatedly because it
has the commonly used sites and services they need to access
The approach
What I am covering now is very much work in progress, overlayed
with my own wish list. I had hoped to be able to demonstrate what
we are doing but at the time of writing we are just finishing the
data gathering and analysis stage. This will be followed by a report
from the consultant outlining the best way to proceed.
Where do you start? Sometimes it is hard to move such a project
beyond the vision stage because the possibilities are endless. We
have chosen to base the framework of the portal on the information
contained in our Guide to information and research services.
This document is printed twice a year and features an extensive
subject index to the issues covered by our information and research
specialists. Like any printed document it is out of date as soon
as it goes to press. In developing an electronic web version of
the Guide there are a number of issues to be addressed including:
devolution of responsibility to the seven subject groups to keep
their staff contact information and resource details up to date.
This must be a simple, straight forward process;
a search facility to allow users to specify an issue and retrieve
the relevant contacts;
production of a print version of the Guide using the up
to date electronic files even though the electronic and print versions
may have a different look and feel;
development of consistent publication styles or templates to allow
this to happen in an efficient and coordinated way.
It is expected that solutions to these issues will be applied
to other elements of our publishing including the present way in
which we mark up our publications to reside on different platforms.
All of this is certainly going beyond our pool of expertise so
we have engaged the services of a consulting organisation experienced
in both web design and the publishing of print and electronic materials.
We have also set up a working group comprising representatives from
areas such as resource development, publications and each of each
of the subject teams. Group and individual sessions with the consultant
are now taking place.
The content
Content is critical. Unless we are able to add substantial, relevant
content to the Guide framework then it will not miraculously
turn into the essential working tool envisaged. There are many possible
ways to extend the content and demonstrate to clients the exceptional
range of expertise our information and research specialists bring
to the issues they cover. The consultant has been asked to consider
potential areas for development and how these should be staged.
On my wish list are the following:
The resource guides on our Internet site have organised links
to useful sources of information based on the issues dealt with
by our seven subject groups. On our secure internal site we can
develop these guides further by adding more critical and evaluative
commentary about the content and use of the sites we point to, something
our clients have specifically asked that we do.
Hot Issues sections can be enhanced with embedded links to special
briefing notes by our analysists together with links to other relevant
documents, authorities and interest groups.
The Major Issues sections and other key points from our topical
research papers can be highlighted with hot links to the full text
for easy reference.
Direct access to additional content from external commercial information
vendors can be provided in a cost effective way. One example of
this is the direct Internet access we provide to clients in Parliament
House to Columbia International Affairs Online (CIAO). This is a
flat fee unlimited use service for access to specialised material.
Long established vendors such as Dialog and Lexis/Nexis also offer
the ability to customise their vast resources and present these,
through a series of simple search forms, as a seamless extension
your own resources.
Hot links and more detailed subject access can be established
to our many general and specialised CD-ROMs.
Online point-of-use tutorials can be developed to help clients
make better use of services as well as assist them to develop better
searching skills.
The facility for clients to customise their view of the site and
establish a personalised gateway to our services.
To be successful a project such as this must bring together technology,
content and people. In focussing on what technology can do we must
also ensure that the human face of the service is reinforced at
all times by imbedding phone numbers, email addresses and even photographs
of our specialists. Perhaps we are not to far way from being able
to conduct a face to face reference interview with clients via the
desktop PC.
The future
The recommendations from the Client Services Evaluation concentrate
on the priorities and pressures the Parliamentary Library should
address as we move into the next century. Among these is an interesting
"thought exercise" from the consultants on the client
of the future. This piece has been devised to challenge us to examine
what we presently know about our clients evolving information and
research needs and to consider how we can best respond to these
already established trends.
More skilled, experienced and confident in the use of technology,
more demanding of self help services that can be accessed on a 24
hour basis, more speedy, independent access to data and documents
- this is what we are seeing now with some of our clients and we
can expect more of in the future. Our services must continue to
be relevant, active and accessible even as the mix of what we do
changes. With the portal project we are aiming to provide clients
with an essential electronic working tool that draws on the richness
of our resources and expertise to support the work of the Parliament
in a virtual world. |